Copywriter

Who are we?

We see ourselves as a driven, energetic and hardworking group of friends, who are passionate about what we do: Making application development as easy as riding a bicycle. Our no-code platform enables organizations around the world to create applications that solve the problems they currently face in their unique situations. We are proud to be the world's first no-code platform for Citizen Development. 'How can we make building easier' is the foundation of everything we do. Our headquarters is based in a beautiful Google-like office building in Alkmaar near the city center and very close to Alkmaar station.

About you being a Betty Blocks Copywriter:

• The heart of your role is to find and tell the stories that matter most to our audience and translate those into effective content across the marketing funnel;
• It will be your sole mission to guide and inspire our readers (business and IT decision makers) with thought leadership content that communicates both our company and product vision;
• You’ll be writing, publishing and distributing a variety of content, ranging from whitepapers and blogs, ebooks and important landing pages inspired by our ICP and buyer persona segments;
• Everything you craft will be strategically focused on marketing goals such as lead generation, lead nurturing, brand awareness and customer engagement.

Responsibilities:

• Write helpful, effective and engaging strategic content for decision makers across the entire marketing funnel;
• Research and understand the topics that are of importance to our target audience and write content that puts their questions in the context of Betty Blocks's solutions;
• Prioritize content based on demand generation KPI's;
• Edit and proofread others their content pieces for correctness and alignment with brand tone of voice;
• Have a strong opinion on how and where to distribute the content to maximize impact on demand generation.

Your competences:

• An excellent copywriter with native-level English writing skills;

• A natural storyteller;

• Highly organized and structured;

• Creative;

• You have a good understanding of a buyer journey.

Your qualifications:

• At least 3 years experience as a Copywriter and/or Content Marketer;

• Impeccable grammar in English (Dutch is not needed);

• Experience with SEO is a pre;

• Experience with B2B Marketing is a pre;

• Experience in a SaaS environment is a pre.

More information:

For more information about this vacancy you can contact our Recruiter Perry Hofman via perry.hofman@bettyblocks.com or by phone on +31625778375