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Alkmaar, Noord-Holland, NetherlandsMarketing

Job description

Who are we?

We see ourselves as a driven, energetic and hardworking group of friends, who are passionate about what we do: Making application development as easy as riding a bicycle. Our no-code platform enables organizations around the world to create applications that solve the problems they currently face in their unique situations. We are proud to be the world's first no-code platform for Citizen Development. 'How can we make building easier' is the foundation of everything we do. Our headquarters is based in a beautiful Google-like office building in Alkmaar near the city center and very close to Alkmaar station.

About you being a Betty Blocks Copywriter:

  • The heart of your role is to find and tell the stories that matter most to our audience and translate those into effective content across the marketing funnel;
  • It will be your sole mission to guide and inspire our readers (business and IT decision makers) with thought leadership content that communicates both our company and product vision;
  • You’ll be writing, publishing and distributing a variety of content, ranging from whitepapers and blogs, ebooks and important landing pages inspired by our ICP and buyer persona segments;
  • Everything you craft will be strategically focused on marketing goals such as lead generation, lead nurturing, brand awareness and customer engagement.


  • Write helpful, effective and engaging strategic content for decision makers across the entire marketing funnel;
  • Research and understand the topics that are of importance to our target audience and write content that puts their questions in the context of Betty Blocks's solutions;
  • Prioritize content based on demand generation KPI's;
  • Edit and proofread others their content pieces for correctness and alignment with brand tone of voice;
  • Have a strong opinion on how and where to distribute the content to maximize impact on demand generation.

Job requirements

Your competences:

  • An excellent copywriter with native-level English writing skills;

  • A natural storyteller;

  • Highly organized and structured;

  • Creative;

  • You have a good understanding of a buyer journey.

Your qualifications:

  • At least 3 years experience as a Copywriter and/or Content Marketer;

  • Impeccable grammar in English (Dutch is not needed);

  • Experience with SEO is a pre;

  • Experience with B2B Marketing is a pre;

  • Experience in a SaaS environment is a pre.

More information:

For more information about this vacancy you can contact our Recruiter Perry Hofman via or by phone on +31625778375