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Legal Tech Product Marketer

Alkmaar, Noord-Holland, NetherlandsMarketing

Job description

Who are we?

We see ourselves as a driven, energetic and hardworking group of friends, who are passionate about what we do: Making application development as easy as riding a bicycle. Our no-code platform enables organizations around the world to create applications that solve the problems they currently face in their unique situations. We are proud to be the world's first no-code platform for Citizen Development. 'How can we make building easier' is the foundation of everything we do. Our headquarters is based in a beautiful Google-like office building in Alkmaar near the city center and very close to Alkmaar station.

About you being a Betty Blocks Legal Tech Product Marketer:
You will be responsible for providing expert advice and guidance to the sales development team on the use of Betty Blocks, and other legal technologies, to retain customer and grow revenue for legal firms and other firms that operate in the legal industry.
You will be responsible for the Legal Tech product marketing strategy and serve as the go-to person for the legal templating team for the GTM strategy, enabling sales development, with the aim to improve the knowledge for the wider organization. Moreover, you will support the account teams of top customers with specific product marketing tailored to these accounts which may involve raising awareness of the Betty Blocks platform and elevating the champion's profile within the account.


  • Define and manage the Legal Tech Product Marketing strategy
  • Manage and execute the Legal tech product marketing roadmap with all relevant stakeholders in Betty Blocks
  • Ensure that the sales development team stays up-to-date on the latest product/solutions of legal technology and developments;
  • Deliver marketing and sales materials needed by sales development to be more successful and provide them with the right legal and industry background;
  • Collaborate with the sales development and solution teams to act as a ‘trusted advisor’ and help to bring deals forward;
  • Be part of the account team on selected top accounts to deliver the product marketing for these accounts in order to expand the footprint and share of wallet of the account;
  • When required help to develop and deliver customised legal technology solutions in collaboration with solution engineers and legal templating team.

Job requirements

Your qualifications:

  • Strong understanding of legal technology and its role in improving the efficiency and effectiveness of legal practices;
  • Demonstrated experience in selling legal technology to law firms and/or corp legal departments;
  • Demonstrated experience in product marketing, GTM strategies and execution and sales enablement;
  • Excellent communication and training skills, with the ability to clearly articulate technical concepts to non-technical audiences;
  • Preferable demonstrated experience in the implementation of legal technology tools and platforms.
  • A law degree is a pre.

More information:

For more information about this vacancy you can contact our Recruiter Perry Hofman via or by phone on +31625778375