1. Respect and kindness (Every Betty is valued)
We listen well and seek for understanding
We are mentally present, participate actively, and give people our undivided attention
We debate openly and respectfully
We empathize and value one another
We use humor to bond and to cheer each other up
2. Creativity and innovation (Think outside of the Betty Box)
We create an environment to try, experiment, fail, and learn
We think outside of the box and beyond the first possible solution
We are open to different points of view to solve problems and tasks
We are flexible and thrive in a constantly evolving environment
We see everything as an opportunity for learning and growing
3. Diversity and inclusion (No Betty left out)
We work well with people with different backgrounds, identities, values, and cultures
We seek alternative perspectives to improve our ideas
We are aware that we are an English-first company and behave as such
We make sure nobody feels excluded or bypassed
4. Balance and joy (Happiness!)
We support each other in finding and maintaining a healthy work-life balance
We are encouraged and comfortable in being ourselves
We make time for community and relationship building
We take care of each other’s mental and physical wellbeing
We know when it's appropriate to relax, joke, and party
5. Improvement and responsibility (Reach for the stars)
We constantly strive to improve ourselves, our team, and our company
We take full ownership and responsibility over our own work, tasks, and projects
We provide one another with constructive, ongoing, and timely feedback
We are result driven, persistent and always focused on our goals
We see opportunities over limitations and wins over setbacks
6. Transparency and openness (What you see is what you get)
We proactively and honestly communicate updates and information
We openly communicate expectations and findings with the best intentions
We are 'West-Fries,' honest and direct - but always kind
We openly share our opinions, emotions, ideas, and insights
7. Teamwork and passion (Better together)
We believe in the Betty Blocks vision and organization
We demonstrate passion in our work and go the extra mile
We believe the best results come from working collaboratively
We value and make use of each other’s expertise and knowledge
We work together to achieve the best results